Having to deliver something new yet instantly recognisable in its purpose and character, has certainly be an adventure. I have lead the concept art team in developing whole families of characters, character toy lines, customisable avatars and their custom clothes, backgrounds, buildings with upgrades, environments with game design and story telling and oh so many props of furniture, awards and more. Finding the image that delivers its message with depth, is a joyful challenge and one I hope to continue.